A quick one this week as I’m on hols.
An interesting thing happened after last week’s post. You might recall I mentioned Grapple Mobile who seem close to selling their business for £15m after 7 months in business – see here
I thought they exemplified some best practice in terms of business strategy execution.
Well the charming CEO Alistair Crane contacted me and invited me to joint his network on LinkedIn.
Isn’t this brilliant? He is featured in the Sunday Times, I write about him in a blog that goes to less than 2000 people, a handful of those people Tweet about it, my LinkedIn profile is updated with details of the post and by some means the CEO hears about it and now we have communicated. All in about 3 days.
It’s mindboggling – and a reminder as if one was needed of the unbelievable power of the internet in making connections, especially between you and those who would love to be your customer, if only they knew you existed.