Tag Archives | email marketing

Marketing Advice from Waitrose

A few months back I bought some wine from Waitrose via the web. It was my first time using their delivery service, run by a company called Ocado. I bought this wine because I have visited the maker in France, it’s good, inexpensive, Waitrose were offering 20% off first time on-line orders and Ocado were […]

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Does Buying Data Work?

I’ve often wondered about this, so I bought some. A list of 1300 senior business people, in organisations of up to 100 people, in various industry sectors, across the NorthWest. With email addresses. These people are my target market segment, for part of my business. I emailed them. I was marketing my Business Growth Workshop. […]

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