Tag Archives | market development

Twitter for Marketing

Hello, I’m taking a few days off with the family as it’s half-term, but wanted to get you something anyway. I’m picking up new readers everyday for this blog through Twitter and I almost never tweet! I have set a goal to understand and test Twitter for it’s ability to help me market my business. […]

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£15m in 7 months?

A great story in yesterday’s Sunday Times… One Jamie True, who is 35 and nauseatingly good looking, and his 24 year old CEO Alistair Crane, are set to sell their company, Grapple Mobile, for more than £15m. They have received many unsolicited bids. The company was set up 7 months ago. They make Apps (mobile […]

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Cocker Spaniels and the Long Tail

I was in the supermarket the other day having been sent there for sushi by my six-year old when, not for the first time, I was amazed by the sheer variety of magazines on display. One that jumped out at me was Total Carp – that’s not a misspelling; it’s apparently “The UK’s Biggest Selling […]

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This week’s Pearl of Leadership Wisdom is on Growth. Igor Ansoff was a Russian-American who is lauded as the father of Strategic Management. His most famous contribution is his eponymous matrix, which helps firms decide what their product and market growth strategy will be. It comes to my mind because I’ve spoken to a number […]

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