Tag Archives | sales

Cocker Spaniels and the Long Tail

I was in the supermarket the other day having been sent there for sushi by my six-year old when, not for the first time, I was amazed by the sheer variety of magazines on display. One that jumped out at me was Total Carp – that’s not a misspelling; it’s apparently “The UK’s Biggest Selling […]

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Marketing

This week’s Pearls of Leadership Wisdom is on Marketing. “Insanity: doing the same thing over and over again and expecting a different result.” – Albert Einstein. Small businesses do marketing poorly. It’s one of the main reasons they’re small businesses. Here’s a thought experiment – In 2009 you had 20 customers (or 50, or 400, […]

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Process – Part I

This week’s Pearl of Leadership Wisdom is on… Process You don’t stand a snowball’s chance in hell of achieving anything in any organisation unless you have systematised everything you can. When I was a young boy… …I travelled across the Pennines to work in north Manchester at ICI, Purchasing and Supply. My first commercial job. […]

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Self-Confidence

…is the subject of this week’s Pearl of Leadership Wisdom It ain’t what they call you; it’s what you answer to. – W.C. Fields It’s been only a few short months since I wrote of Self-Confidence and I’m being asked about it again. Despite us living here in one of the richest countries on earth, […]

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